Generals, Gadgets, and Guerrillas
"Here are two guys, Nathaniel Wice, a former music-magazine editor who went to the Wharton business school, and Josh Hochman, a Brooklyn surfer dude, who've developed a gadget just coming off production lines in China, which links up your heretofore solipsistic iPod to someone else's iPod.... You can, in the office, or on the subway, pass your files, movies, tunes, playlists, to somebody else (while, in a networked world, this physical connectivity seems a little primitive, you get the point - where there's the will, there's the gadget wherewithal)."
-Michael Wolff
http://www.vanityfair.com/culture/features/2007/12/wolff200712